The art and science of findability

November 7, 2006

Virtual billboards

Filed under: Uncategorized — findability @ 2:24 pm

Microsoft is about to upgrade its mapping product, Live Local, to Microsoft Virtual Earth.

A pilot program is flying new ”virtual billboards” above buildings with advertisements on them as part of a pilot advertising program, said Stephen Lawler, general manager of the Virtual Earth group. For instance, Fox has a virtual billboard hovering above the AMC cinema in downtown San Francisco. Other advertisers are Nissan Motor, Zip Realty and John L. Scott realty.

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1 Comment »

  1. Emm.. Are you ignoring my calories basket Do you want a fresh joke from net? Why did the cannibal rush over to the cafeteria? He heard children were half price.

    Comment by Memasusia — October 27, 2008 @ 11:26 pm


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